{"id":5734,"date":"2015-11-13T11:14:33","date_gmt":"2015-11-13T16:14:33","guid":{"rendered":"https:\/\/museumhack.wpengine.com\/?p=5734"},"modified":"2022-11-20T02:07:01","modified_gmt":"2022-11-20T07:07:01","slug":"fascinating-stories-civil-war","status":"publish","type":"do_not_index","link":"https:\/\/museumhack.com\/fascinating-stories-civil-war\/","title":{"rendered":"How We Tell the Fascinating Stories at the Heart of the Civil War"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5735\" src=\"https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-9.54.37-AM.png\" alt=\"Civil War Field: Zac and Kate awaiting the dawn of a new day of Audience Development training.\" width=\"920\" height=\"689\" srcset=\"https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-9.54.37-AM.png 818w, https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-9.54.37-AM-475x356.png 475w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Stepping into a museum is a transcending experience,\u00a0a<\/span>nd for good reason.<\/p>\n<p>In a moment, you can go from the bustling city street to a quiet temple devoted to the richest collection of history we have. On your left are REAL dinosaur bones, fragments of a time we didn\u2019t even know existed until the 1800s. On your right are REAL WWI boots that an actual soldier laced up every morning for four long years. It\u2019s intoxicating &#8212; the first time you realize that history isn\u2019t just a grade 10 mandatory credit, but instead something that has been unfolding since the beginning of time.<\/p>\n<p>In fact, museums are so f****ing awesome that it\u2019s easy to forget that the vast majority of history actually happened outdoors. Boston\u2019s Freedom Trail, the Great Wall of China, Stonehenge, and heck, pretty much the entire Atlantic Ocean all harbor the same richness of stories as the Louvre, the Met, and the Vatican.<\/p>\n<p>But while museums can offer a consistent experience to each new guest, the \u201chistorical outdoors\u201d have a challenge to overcome. How do you tell great stories when your battlefield has been turned into farmland? What if your Freedom Trail now passes by Chipotle?<\/p>\n<p><span style=\"font-weight: 400;\">Navigating this challenge is the subject of today\u2019s case study.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><b>Case Study: Heart of the Civil War Heritage Area<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5736\" src=\"https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-9.55.54-AM.png\" alt=\"Groupshot! Sexy people learning about how to make the civil war stories captivating. \" width=\"920\" height=\"687\" srcset=\"https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-9.55.54-AM.png 813w, https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-9.55.54-AM-475x355.png 475w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Earlier this year the management team from the Heart of the Civil War Heritage Area, \u201cHCWHA\u201d, reached out to Museum Hack with a problem. As one of the leading curators of this period of American History, HCWHA had an important story to tell but were struggling to communicate it. As we investigated, we found a few key issues:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s difficult to get a sense of the vast outdoor space that makes up the historical area. There are still people living on and farming the land. You can\u2019t go in the historic houses. It\u2019s unclear what is part of the site and what is at the peripheries. There is an interstate going through the battlefield! How do you get a sense of the place and how do you interpret it in a meaningful way? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you talk about hallowed ground, where brave men and women gave their lives, in a respectful way while still having levity in approach? How do you bring energy, passion, and fun while being respectful?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Millennial audiences didn\u2019t seem to appreciate the historical significance of America\u2019s Civil War as much as previous generations did.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With these challenges in mind, we crafted a workshop tailored to HCWHA\u2019s needs.<\/span><\/p>\n<h2>The Millennial Engagement Workshop, AKA How to be Cool<\/h2>\n<p>Our work with HCWHA centered around a Millennial Engagement Workshop. This workshop distilled our regular multi\u00ad-week training program into a 4.5 hour workshop, with a focus on high \u00adlevel audience engagement, the \u2018hack\u2019 structure of a tour, and playful activities in museum spaces. Some solutions to the HCWHA\u2019s challenges began to form.<\/p>\n<p>For many historical sites, reenactments are a fun and informative way to engage guests.\u00a0\u00a0I.E., instead of just telling guests what happened, you dress up in full costume and act it out. But on HCWHA\u2019s\u00a0land, reenactments aren\u2019t allowed. We had to get creative and find another way to recreate the experience.<\/p>\n<p>As we explored the space, we asked the helpful curators of the land to walk us through a battle. A forward charge, a flank from the North, surprise reinforcements. As we waved our hands through the air, gesturing wildly to imagine the movements, we had a spark of realization. The movements of the battle looked a lot like a dance! Boom, breakthrough idea. So we simplified it, formalized it, and taught the dance to the curators. It was the first time a dance\u00a0reenactment had been done, and it was a huge hit. Watch the video below to see our dance\u00a0in action.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0a3szioS6Qs\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Recall, one of the difficult criteria of HCWHA\u2019s work is to make learning about the Civil War fun and engaging, while still respectful. So we looked\u00a0into how we can make sure our\u00a0\u00adreenactment fit the bill. They confirmed that not only the dance\u00a0routine, but all our work that day, had been quite respectful. Museum Hack for the\u00a0win!<\/p>\n<h2>How the Civil War Can Help You Survive the Zombie Apocalypse<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5738\" src=\"https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-9.59.51-AM.png\" alt=\"Practice makes perfect! Workshop attendees practice storytelling about the Civil War, right in their museum! \" width=\"920\" height=\"688\" srcset=\"https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-9.59.51-AM.png 816w, https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-9.59.51-AM-475x355.png 475w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/p>\n<p>Giving your guests an amazing experience isn\u2019t about one fun activity, it\u2019s about constantly awakening their senses. And let\u2019s face it, you ARE competing with Snapchat, Facebook, and Twitter. One way you can overcome this is to stop competing and instead, Join the Resistance. Find ways to integrate social media into the experience. These efforts may include taking selfies with the exhibits to post on Facebook, tweet\u00ad-chatting with your guests, or using Snapchat for a flash scavenger hunt.<\/p>\n<p>But another great way to engage guests, especially young guests, is to incorporate pop culture into your stories. We call this, Connect the Past to the Future, and here\u2019s an example&#8230;<\/p>\n<p>The Samuel Colt gun, the bayonets, and the scabbards at HCWHA are all slightly familiar because of the weapons used in popular shows like The Walking Dead, where a group of survivors are constantly running from and fighting with zombies. With this in mind, we developed an engagement activity for the weapons room, i.e., a lot of items in this space could be helpful for surviving a Zombie Apocalypse, so find the thing that will help you survive, and the thing you would definitely leave behind. In our trial runs, we found that this game helped people explore and connect to objects as they planned to \u201crepurpose\u201d them. Another win.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5739\" src=\"https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-10.00.33-AM.png\" alt=\"Civil War Weapons: Just poke the zombie with this: they will instantly turn into zombie soup. \" width=\"920\" height=\"691\" srcset=\"https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-10.00.33-AM.png 785w, https:\/\/museumhack.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-13-at-10.00.33-AM-475x357.png 475w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/p>\n<h2>Rounding Out the Experience with Stories<\/h2>\n<p>If you are familiar with Museum Hack\u2019s work, you know that the power of great stories is core to our philosophy. And to boast a little bit, we\u2019ve become world class at this. Our workshop at HCWHA included a segment on how they could re-frame Civil War stories to better engage and inform visitors. To learn a little more about how we do this, have a look at our <a href=\"https:\/\/museumhack.com\/museum-consulting\/\">museum consulting<\/a> page.<\/p>\n<h2><em>Edit: About Our Approach<\/em><\/h2>\n<p>This article sparked a dialogue about our approach to engagement and storytelling at historical sites.<\/p>\n<p>The Heart of the Civil War Heritage Area also posted a review of our work on their website.\u00a0 You can read <a href=\"http:\/\/www.heartofthecivilwar.org\/blog\/museum-hack-relevance-reverence-and-dance\" target=\"_blank\" rel=\"noopener noreferrer\">the full article<\/a> to better understand how we work with museums, and here is a quote:<\/p>\n<blockquote><p><span data-sheets-value=\"[null,2,&quot;[Edit: This article sparked a dialogue about our approach to engagement and storytelling on historical sites. See the follow up post here: TITLE\/LINK]&quot;]\" data-sheets-userformat=\"[null,null,513,[null,0],null,null,null,null,null,null,null,null,0]\"><span data-sheets-value=\"[null,2,&quot;[Edit: This article sparked a dialogue about our approach to engagement and storytelling on historical sites. See the follow up post here: TITLE\/LINK]&quot;]\" data-sheets-userformat=\"[null,null,513,[null,0],null,null,null,null,null,null,null,null,0]\">\u201cReverence through irreverence was a new principle for many of us, but the tangible structure and examples that Museum Hack provided proved to be thoughtful considerations.\u00a0 <\/span><\/span>You may not see workshop participants using interpretive dance, the threat of zombie apocalypse, or gangster talk to entice audiences to our battlefields, but almost all participants agreed that the workshop sparked innovative and creative thinking about how we attract and engage audiences of all ages.<span data-sheets-value=\"[null,2,&quot;[Edit: This article sparked a dialogue about our approach to engagement and storytelling on historical sites. See the follow up post here: TITLE\/LINK]&quot;]\" data-sheets-userformat=\"[null,null,513,[null,0],null,null,null,null,null,null,null,null,0]\">\u201d<\/span><\/p><\/blockquote>\n<h3>Want a phone call with us?<\/h3>\n<p>At Museum Hack, we obsess over customizing every engagement to make sure we help you overcome your unique challenges. And we want to help you! Just send us a quick email at <a href=\"mailto:info@museumhack.com\">info@museumhack.com<\/a> or call 1\u00ad-800\u00ad-778\u00ad-5531. We\u2019d love to talk about your museum and the challenges you are working on.<\/p>\n","protected":false},"featured_media":19801,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How We Tell the Fascinating Stories at the Heart of the Civil War<\/title>\n<meta name=\"description\" content=\"We worked with the Heart of the Civil War Heritage Area, \u201cHCWHA\u201d on how to tell engaging stories about the Civil War.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How We Tell the Fascinating Stories at the Heart of the Civil War\" \/>\n<meta property=\"og:description\" content=\"We worked with the Heart of the Civil War Heritage Area, \u201cHCWHA\u201d on how to tell engaging stories about the Civil War.\" \/>\n<meta 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